Alright, so at the time of writing this I just finished up a kinda-sorta twitter conversation that I want to elaborate on in this site. LGBT representation. I do know that there are a handful of LGBT folks in the craft beer community, but as a bisexual fan of beer I’d like to see something a little more open within the industry itself.
The first question most folks ask is…why? Why should someone’s non-beer preferences be anywhere near the beer world? And I get that, it’s just that the craft beer community is a very large group of people. We talk about beer, but on other subjects as well. Most commonly the topic of relationships will pop up in conversation, and if someone in a same sex relationship is talking with a group of strangers who are all talking about their heterosexual relationships, it would be understandable if that person decided to omit out of the fear of getting an odd reaction. To me it’s not about whether or not someone would act poorly in response (in my experience they definitely wouldn’t), it’s more that a hesitation like that shouldn’t even be considered before talking about a loved one. The beer community is a very comfortable and welcoming community, but without a visible LGBT figurehead it risks unintentionally closing the door in some people’s face. Just saying “there’s no problem” isn’t cutting it for a group of people who have historically learned that no visible representation = not welcome. Not just for someone attending an event but even someone looking to get in to the industry. Make sense? I hope so.
But what to do? Well, there are two ways to deal with things.
The first is the grand gestures that breweries can do to show they acknowledge LGBT folks as a valid demographic and support them. Sam Adams boycotted the Boston St. Patrick’s Day Parade when the parade announced the exclusion of LGBT marchers. BrewDog made a Double IPA called Hello My Name Is Vladimir to protest Russia’s anti-gay legislation with 50% of sales going to pro-LGBT organizations. Half Pints Brewing in Manitoba made a beer exclusively for Winnipeg Pride…these are all bold, loud gestures that most likely have swayed over a lot of customers based on the inclusion and rabid defense of that demographic. It feels good to be stood up for on such a grand scale in that way.
The second one is something that is more direct to the culture and requires a bit more thought and a lot of personal risk, but I would like to see someone within the industry openly out as LGBT and comfortable enough to talk about it. Now, I’m not talking about breaking out the pink shirts and rainbow capes (unless they want to), but more of pulling an Ellen Page. Coming out, talking about it, and then going back to work doing what they do best. I think a move like that from someone (and hey, it only takes one or two people) would be wonderful for LGBT people looking to enter the craft beer world, as it would give them someone to look to as a more overt example of representation, which I feel is needed. Something that will have them say “hey, I guess people like me are less alienated than I thought”.
Many know how vocal I am for my love of the craft beer community. It is a welcoming, supportive, smart, funny, awesome group of people who are from all walks of life. All I’m suggesting is that maybe, just maybe, making the welcome sign a little bigger would go a long way for people who aren’t sure just how well they’d fit in to our group. If we could make such a move that will just let people know more clearly how welcoming we are, well…that’d be something to take pride in.